Your website represents your company. If your website content writing is sloppy, bloated or confusing, you’re going to lose sales, no matter how good your product and services are.

On the other hand, great web writing can help you across the board. Your blog posts will earn more. blog shares on your pages will earn backlink on  your site will start to earn trust the moment visitors surf on.

Most businesses understand that they need to up their content game — that’s why our last post about web content writing  was one of the most popular we’ve ever written, and why we’ve talked about the difference between content marketers.

21 Tips for Writing Web Content

1. Always start with keyword research for SEO.

New York Times Bestselling author and top Marketer Neil Patel calls keyword research “the most important part of digital marketing ” and “how we keep our ears to the ground.”

SEO keyword reset  tells you what topics Google (and your audience) finds relevant

2. Keyword stuffing is never okay

Keywords are a means to make your content valuable, readable and search-friendly. But when you start cramming in keywords, it does the exact opposite.

A page stuffed with keywords looks dubious and untrustworthy — to both Google and human readers. Your conversion rate and SERPs rankings go down, along with your pageviews. Readers start to see it as a low quality page and bounce quickly, and over time search engines slap down your domain.

3. Email vs. e-mail, Internet vs. internet and other style debates

Language always changes. A decade ago, many organizations would never use the singular, gender-neutral “they.” Now, the only language authorities that make you write out “he or she” are middle school English teachers.

4. Always hyperlink to your sources

When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.